|Yup, that's Hello Kitty dressed as an anime character (source)|
|Anne of Green Gables featuring one of the New Love Plus ladies (source)|
Now, the other reason this is so interesting to me is albeit a personal one: My mom is a big fan of Anne of Green Gables, and often cites it as a reason why she named me Anne (with an "e," of course!). We even ventured to her house up in Prince Edward Island (or is it the author's house?) back when I was too little to remember much of anything and spotted a Japanese couple getting married there! If you haven't noticed, Japan is in love with Anne of Green Gables. I think this must be some sort of sign.
Anyways, I totally dig this sort of cross merchandising, and yet the Japanese seem to consistently be the only ones who get it right. Even though I'm not really interested in New Love Plus, I might have been drawn to purchase said book... I often think it's a very good thing I don't live in Japan, as I'd be wallowing in piles of useless stuff.
What do you think – is tie-in merchandise corny, or cool?